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Digital Transformation or Automation ?

Digital Transformation or Automation ?

Digital transformation and Digital Automation are related concepts but they have clear differences and belong to different moments in the technological development of a society.
We can say that Digital Transformation is an initial, broader and strategic concept. We can place it in the first 15-20 years of the 21st century and it consisted of the gradual change of an organization’s operations, processes and business models using digital technology.
It covers a wide range of activities, including the adoption of new digital tools and technologies ( computerization, robotization, e-commerce, etc. ), as well as rethinking customer experiences, redefining business strategies, and definitely involved cultural and organizational changes. .
The main objective was to improve overall competitiveness and responsiveness to changing market dynamics.

For its part, digital automation is a new technological step, a consequence of digital transformation, and focuses specifically on the automation of manual or repetitive tasks and processes within an organization using the development of digital technology, as well as AI ( Artificial intelligence ).
The main goal of digital automation is to optimize operations, increase efficiency, reduce errors and save time and resources.
Unlike the time when investment was made in digital transformation, automation does not necessarily imply broader strategic changes, but it does have a greater scope and has an integrative nature of other technologies or digital assets (data analytics, cloud computing, internet of things, robotics, artificial intelligence, among others).
Every technological revolution entails risks and challenges, such as the elimination of manual jobs, the need to retrain personnel but also the emergence of new job opportunities.
To give just one example, being an emerging technology, the implementation of generative artificial intelligence necessarily implies its supervision. On the one hand, it may be able to do the work of many people, and in considerably less time, but on the other hand, there is a lot of time left before we can fully delegate to it and that is where the «human correction factor» comes in.