Barthes & Co® | Custom Intel & Market Reports

Custom Intel & Market Reports

"The foundations of what we now call Business Analytics can also be found in Homer or Shakespeare, not only in an Excel spreadsheet. The humanities, literature, art history and linguistics provide powerful tools for interpreting context, identifying patterns and understanding how societies communicate and change."
Fabio MurrietaCEO | Barthes & Co®

Barthes & Co Custom Intel Reports provide companies with tailored intelligence on markets, competitors, trends and business environments. Our analysts combine Business Intelligence, market research, communication analysis and multidisciplinary research according to the specific needs of each client.

Reports are personalized and confidential. Depending on the project, data and market information can be complemented with socioeconomic, political, cultural and communication analysis to provide a broader understanding of the environment in which a company operates.

Competitor analysis goes beyond press releases, combining publicly available information, financial data, market sources and other relevant information to build a more complete picture of the competitive environment.

Each report is the result of multidisciplinary research and concludes with key findings, scenarios and recommendations designed to support decision-making on markets, new product lines and business opportunities.

The Keys to a Good Intelligence Analysis

At Barthes & Co^®, our Senior Analysts are at the core of every intelligence report. Artificial Intelligence supports the analytical process by helping us contrast information, explore alternative scenarios and identify relevant patterns, while interpretation and final judgment remain human-led.

Depending on the sector and objectives, our reports may focus on short-, medium- or long-term scenarios. When relevant, we also provide follow-up and periodic updates to monitor changes that may affect the original analysis.

Analysis

Time Horizon

Methodology

The Value of Custom Intel Reports

Our Custom Intel Reports combine Business Intelligence, Data Analysis, Market Research and Communication Analysis with the identification of relevant trends and new Business Opportunities.

Some of the key benefits of Barthes & Co^® Custom Intel Reports include:

An external and multidisciplinary perspective supported by data and market intelligence.
Identification of relevant trends, signals and changes in the competitive environment.
Analysis of different scenarios based on contrasted and reliable sources.
Greater capacity to anticipate market changes and support better-informed decisions.
Follow-up and monitoring through periodic updates when required.