About Barthes & Co^® and Murrieta & Company SL

Barthes & Co^® is the consulting and communication brand of Murrieta & Company S.L., based in Andorra. Built on more than 20 years of experience in Marketing, Communication & AI and international business, Barthes & Co combines communication strategy, Business Intelligence, market research, data analysis and Artificial Intelligence to help companies understand markets, identify opportunities and support better-informed decisions.

Fabio Murrieta, CEO of Barthes & Co

Fabio Murrieta is a researcher, editor, analyst and CEO of Barthes & Co. He has founded and managed several publishing houses and international trade companies, and holds a Master’s degree in Artificial Intelligence and Innovation.

With extensive training and experience in the humanities and new technologies, Murrieta was designated a Technological Expert by the State Public Employment Service (Spain) for the development of the professional qualification for Marketing and Communication Specialists, being responsible for supervising and validating its contents.

Throughout his career, Fabio Murrieta has worked as a consultant, keynote speaker, and guest at numerous international events. He has published articles and delivered lectures on entrepreneurship, artificial intelligence, sustainability, marketing and advertising, semiotics, and social sciences.