BARTHES & CO ™ | Business Consulting in Andorra |
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ChatGPT : I Love You and I Hate You

ChatGPT : I Love You and I Hate You

When we talk about intelligence, regarding all the expectation that has been created with the opening of ChatGPT by Microsoft, at Barthes & Co we believe that, as in Esopo’s fable, those in front will not go far if those behind run well.

This translates, as Eintsein would say, into the fact that every advantage is relative. ChatGPT can be interesting, it can be stimulating, it has the capacity to excite, it is a positive, disruptive technology that will transform all sectors, but at least «for the moment» it will never (never) be able to overcome instinct, passion, feeling and the human analysis. One of the keys to the limitations of this first phase of Artificial Intelligence is hidden precisely in an adjective that can go unnoticed: «Generative».

That is, for the moment the basis of the «intelligence» that is presented to us is only based on the «ability» to «understand» an issue, and using a backup database, to be able to generate «original» content». This, to paraphrase Neil Armstrong, isn’t a great step for humanity. Maybe for computing yes, but not for Humanity. And the reason is that the only difference between ChatGPT and Wikipedia, for example, is that, with relative success, more or less, ChatGPT is capable of «generating» more or less «reasonable» content.

It is a success and a step forward, without a doubt, the question is whether we are not taking a wrong shortcut and the bubble will burst, since a true artificial intelligence should be based on the deep structures of language, and today, we continue to do so. know how long it takes to achieve it. And the day it is achieved, if it really is an «artificial intelligence», then we will witness its growth, that is, it will take a while, even if it is quick, from when it is presented, until we will not really be able to differentiate reasoning from a reasoning machine of a human being. But the path of computer science and labels does not seem to be the best, but that of linguistics and biology, still to be developed.

If a company wants to be at the forefront of new Digital Technologies, the key is innovation and the application of generative AI could help it. It is also true that it is a relatively expensive solution to implement, but at the moment AI is the best example and metaphor of something that until now many CEOs have not wanted to understand or have not wanted to see, and that is productivity. Productivity is doing things equally well, it is doing more with less, and above all in less time. AI can help achieve this, but if it is not within reach at the moment, let’s at least take note of what productivity is, because even with its limitations, it is a display of productivity turned into quite a spectacle.